Watford FC Announces Partnership With Stake.com
- The multi-year partnership is set to begin in the 2021/2022 season.
- Stake.com aims to increase brand awareness in the U.K. as it prepares to launch Stake.co.uk.
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In a press release published on 22 July, Watford FC announced a new multi-year partnership with Stake.com. As part of the partnership, the crypto casino and sports betting platform will become the club’s principal shirt sponsor as they return to the Premier League. The agreement is set to start in the 2021/2022 season, the company said in the press release.
The partnership with Watford FC is part of Stake’s effort to expand its sports sponsorship portfolio. In March this year, the company announced it will be UFC’s Official Betting Partner in Latin America and Asia. The visibility Stake receives from the partnership will be used to drive awareness to the brand in the U.K. as the company prepares to launch Stake.co.uk.
“The past few years have seen consistent growth for Stake and this partnership with Watford marks the next chapter for our company,” said Mladen Vuckovic, the CEO of Stake.com. “We’re committed to becoming a key part of the Watford family and have a number of exciting initiatives planned for fans over the coming months.”
To celebrate the beginning of the partnership, Stake will be running several crypto initiatives, including a 10 million DOGE giveaway on their international platform.
- The deal will see OKX’s logo appear on both the men’s and the women’s Manchester City training gear for the 2022-23 season.
- The exchange also revealed it had commissioned four street artworks in Manchester, which will include a QR code giving fans a chance to win season tickets to the OKX Hospitality Box.
Josep Guardiola close-up portrait at pre-match press-conference, Kharkib, Ukraine – December 5, 2017. Oleksandr Osipov/Shutterstock
- Manchester United, one of the largest football clubs in the world, has reportedly signed a $27 million per year training kit sponsorship deal with Tezos.
- It is said that Manchester United has already finished filming a promotional material with the new training uniforms, featuring the logo of Tezos.
- While details around the sponsorship were scarce, “people familiar with the deal” said it was worth $175 million over 10 years.
- Through the sponsorship, Crypto.com will have its logo seen by UFC’s 625 million global fan base.