Josep Guardiola close-up portrait at pre-match press-conference, Kharkib, Ukraine – December 5, 2017. Oleksandr Osipov/Shutterstock
Cryptocurrency exchange OKX has extended its relationship with English Premier League (EPL) champions Manchester City, becoming the team’s training kit sponsor for the upcoming season, the company said in a press release on 11 July.
According to the announcement, OKX’s logo will now appear on Manchester City — which has won four out of the last five EPL championships — men’s and women’s training gear for the 2022-23 season. City’s new training kit, which will feature OKX’s logo on the front of player’s shirts, will be debuted later this month by professional football players Erling Haaland, Jack Grealish, Joao Cancelo, and John Stones. OKX said in its press release:
“We’re proud of this partnership because we see a strong parallel between the training to learn, grow and succeed on the football pitch and the skills that OKX traders are able to develop, implement and hone when they’re equipped with the platform’s robust functionalities. Building up knowledge with practice is what brings results, whether that’s on the pitch or in the markets.”
In like with the training kit announcement, the crypto exchange also noted that it had commissioned popular street artist Akse P19 and the Global Street Art Agency to create four artworks featuring Haaland, Grealish, Cancelo, and Stones. Located in Manchester, the four artworks will include a QR code that will give fans the chance of winning season tickets in the OKX Hospitality Box.
The crypto exchange first partnered with Manchester City in March, when it signed a multi-year deal with the team to become its “Official Cryptocurrency Exchange Partner”. The agreement was OKX’s first venture into the world of sports and entertainment, spanning across City’s men and women’s teams, in addition to its e-sports operations. At the time, the two entities said they were planning to explore additional projects in the future.