OKX Becomes Manchester City’s Training Kit Sponsor

  • The deal will see OKX’s logo appear on both the men’s and the women’s Manchester City training gear for the 2022-23 season.
  • The exchange also revealed it had commissioned four street artworks in Manchester, which will include a QR code giving fans a chance to win season tickets to the OKX Hospitality Box.
Josep Guardiola

Josep Guardiola close-up portrait at pre-match press-conference, Kharkib, Ukraine – December 5, 2017. Oleksandr Osipov/Shutterstock

Cryptocurrency exchange OKX has extended its relationship with English Premier League (EPL) champions Manchester City, becoming the team’s training kit sponsor for the upcoming season, the company said in a press release on 11 July.

According to the announcement, OKX’s logo will now appear on Manchester City — which has won four out of the last five EPL championships — men’s and women’s training gear for the 2022-23 season. City’s new training kit, which will feature OKX’s logo on the front of player’s shirts, will be debuted later this month by professional football players Erling Haaland, Jack Grealish, Joao Cancelo, and John Stones. OKX said in its press release:

“We’re proud of this partnership because we see a strong parallel between the training to learn, grow and succeed on the football pitch and the skills that OKX traders are able to develop, implement and hone when they’re equipped with the platform’s robust functionalities. Building up knowledge with practice is what brings results, whether that’s on the pitch or in the markets.”

In like with the training kit announcement, the crypto exchange also noted that it had commissioned popular street artist Akse P19 and the Global Street Art Agency to create four artworks featuring Haaland, Grealish, Cancelo, and Stones. Located in Manchester, the four artworks will include a QR code that will give fans the chance of winning season tickets in the OKX Hospitality Box.

The crypto exchange first partnered with Manchester City in March, when it signed a multi-year deal with the team to become its “Official Cryptocurrency Exchange Partner”. The agreement was OKX’s first venture into the world of sports and entertainment, spanning across City’s men and women’s teams, in addition to its e-sports operations. At the time, the two entities said they were planning to explore additional projects in the future.

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Crypto Exchange OKX Partners With Manchester City Football Club
  • This is OKX’s first venture into the world of sports and entertainment, with the multi-year partnership spanning across Man City’s men and women’s teams, in addition to its e-sports operations.
  • The agreement will also allow OKX’s logo to appear at both Etihad Stadium, Man City’s home ground, and Academy Stadium.
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  • Manchester United, one of the largest football clubs in the world, has reportedly signed a $27 million per year training kit sponsorship deal with Tezos.
  • It is said that Manchester United has already finished filming a promotional material with the new training uniforms, featuring the logo of Tezos.