Inks Sponsorship Deal With UFC

  • While details around the sponsorship were scarce, “people familiar with the deal” said it was worth $175 million over 10 years.
  • Through the sponsorship, will have its logo seen by UFC’s 625 million global fan base.
Smartphone with app logo


Global mixed martial arts organization Ultimate Fighting Championship (UFC) has signed a sponsorship deal with Hong Kong-based, the exchange said in a blog post on 7 July.

According to the announcement, has now become the “first-ever” UFC Fight Kit partner, enabling the exchange to put its branding on items worn by athletes and training staff during competitions. The deal has also created a new sponsorship category for UFC, with acquiring the rights to call itself “UFC’s first-ever Official Cryptocurrency Platform Partner”. The co-founder and CEO of, Kris Marszalek, said in a statement:

“It’s a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to help accelerate the world’s transition to cryptocurrency. This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together.”

While details around the sponsorship are scarce, “people familiar with the deal” told CNBC that it’s worth at least $175 million over 10 years. By having its branding on UFC fight kits, will have a “meaningful visibility” in front of the organization’s 625 million global fan base and 150 million social media followers.

This is not the first time the exchange has invested in having its branding appear at sport events. Last week, also announced it has become an inaugural partner of F1’s new “Sprint” format, while back in March it became a sponsor of Aston Martin Cognizant Formula One Team. The exchange’s logo was also present at the final of Italy’s Coppa Italia competition.

Related Coverage Hits Regulatory Milestone in Korea After Two Acquisitions
  • secured an Electronic Financial Transaction Act registration by acquiring PnLink, and a VASP registration from buying OK-BIT.
  • While it remains unknown if the exchange can offer its full suite of services in the country, the VASP registration allows it to provide crypto exchange and custody services.
August 8, 2022, 11:21 AM
Kris Marszalek, Co-Founder and CEO at

Kris Marszalek, Co-Founder and CEO of, during RISE 2018 conference, Hong Kong, June 2018. Seb Daly/RISE via Sportsfile

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