Tezos Reportedly Strikes Sponsorship Deal With Manchester United

  • Manchester United, one of the largest football clubs in the world, has reportedly signed a $27 million per year training kit sponsorship deal with Tezos.
  • It is said that Manchester United has already finished filming a promotional material with the new training uniforms, featuring the logo of Tezos.
Manchester United

Old Trafford Stadium, home of Manchester United FC.
Nook Thitipat / Shutterstock

Proof-of-stake blockchain platform Tezos could soon reveal a new sports team partnership, this time with world famous football team Manchester United, The Athletic reported on 3 February.

According to the publication, Manchester United has already signed a multiyear sponsorship deal with Tezos, allowing the platform to place its logo on the team’s training uniforms for $27 million per year. It is also said that the football team has finished filming a promotional material with their new training uniforms ahead of Tezos’ official announcement.

Manchester United’s previous training-kit sponsorship deal with professional services firm Aon expired at the end of last season, and was reportedly worth around $163 million over an eight year period. Although Tezos will be paying approximately 33% more than its predecessor, the deal could bring more attention to the platform considering Manchester United has one of the largest fan bases in the world, and is one of the most valuable football team brands.

This is not the first sports sponsorship Tezos has made. Last year the platform became the official blockchain partner of RedBull racing, and later struck a similar deal with McLaren Racing to become its technical partner across its F1, Indycar, and e-sports teams. Earlier this year the platform also became the main technical partner to French e-sports organization Team Vitality.

Sponsorship deals with sports teams has become a popular way for crypto firms to market their services, and has become a more frequent event in recent months. Popular crypto exchanges FTX and Crypto.com have both acquired the naming rights to the Miami Heat’s stadium and the LA’s Staples Center respectively last year.

Related Coverage
Nike to Airdrop Early Access “Posters” for OF1 NFT Collection
  • Nike will begin airdropping 106,453 “posters” for its “Our Force 1” NFT collection on Tuesday, giving .Swoosh users early access to the virtual sneakers.
  • The sale of the NFT collection will begin on 10 May, or 8 May for poster holders, and each digital box will be prices at $19.82, a tribute to the year the Air Force 1 sneaker was first released.
April 18, 2023, 11:35 AM


OKX Becomes Manchester City’s Training Kit Sponsor
  • The deal will see OKX’s logo appear on both the men’s and the women’s Manchester City training gear for the 2022-23 season.
  • The exchange also revealed it had commissioned four street artworks in Manchester, which will include a QR code giving fans a chance to win season tickets to the OKX Hospitality Box.
Crypto Exchange OKX Partners With Manchester City Football Club
  • This is OKX’s first venture into the world of sports and entertainment, with the multi-year partnership spanning across Man City’s men and women’s teams, in addition to its e-sports operations.
  • The agreement will also allow OKX’s logo to appear at both Etihad Stadium, Man City’s home ground, and Academy Stadium.