Sportswear giant Nike is airdropping “posters” on its recently launched .Swoosh platform, which will give users early access to Nike’s first non-fungible token (NFT) collection, .Swoosh said in a blog post on 17 April.
According to the announcement, Nike’s Our Force 1 (OF1) collectibles — a digital version of the company’s iconic “Air Force 1” sneakers released in 1982 — will be available to .Swoosh users starting 10 May. The sportswear giant, however, will be airdropping 106,453 OF1 “posters” on Tuesday, which will give one out of three .Swoosh users early access to the new “digital-creation collection”. Ron Faris, general manager of Nike Virtual Studious, said in a press release:
“The OF1 collection shows how Nike will continue to innovate at the intersection of play and culture for the future of sports. We are exploring new ways to tell stories and create relationships while removing the barriers and limitations of physical product. With more members choosing to express themselves across physical and digital worlds, .SWOOSH is the marketplace of the future.”
These early access “posters” will allow .Swoosh users to choose between the two digital OF1 boxes — the “Classic Remix” and “New Wave” — as early as 8 May, with each box costing $19.82, a tribute to the year the “Air Force 1” sneakers were released. Holders will be able to open these boxes on a later date to discover which OF1 design they contain, with Nike noting that each NFT will come with 3D files that allow holders to “express themselves in new ways”.
Nike is not the only sportswear giant to experiment with NFTs. Last week, Adidas expanded its “Into The Metaverse” NFT ecosystem — first released in December 2021 — with the launch of its ALTS by Adidas collection, which involved a dynamic NFT with eight different “ALT[er] egos” that correspond to different rarity traits and interactive storylines.