COVID-19 illustration. Freepik
The company developing the private open-source web browser Brave announced various initiatives to help non-profit organizations that battle issues caused by the COVID-19 pandemic. Brave offers free advertising space to organizations that gather money for COVID-19 relief funds such as No Kid Hungry, Khan Academy and GetUsPPE, to name a few. Anybody can contribute to any of these fundraisers through the now well-known way of donating BAT.
Brave will donate some of its Sponsored Images area to non-profit organizations or charities, as part of the initiative. As we mentioned in a previous article, by participating in the Sponsored Images program, companies can advertise their products or brand through a large, high-definition image that appears when a new tab on the Brave browser has been opened. More than 13.9 million monthly users have viewed some of the sponsored images picked up by Brave.
As announced in the press release, Brave will run complimentary Sponsored Images for two days a month for a period of the next four months. Every image will be linked to a non-profit organization’s donation page directly.
The first participant in the campaign is the educational non-profit Khan Academy, which wants to provide free, high-quality education for anyone, regardless of their location. Khan Academy’s curriculum contains thousands of interactive exercises, articles, and videos that wrap a wide variety of subjects from preschool through early college, and what is more important – is free for all students and teachers.
Jordan Peavey, Khan Academy’s head of Supporter Community, shared his thoughts on the program:
“We are delighted to be featured in the new Sponsored Images initiative. With the school closures we have seen demand for Khan Academy spike and we are doing everything we can to help students, parents and teachers with additional resources. This is a great opportunity for Brave users to help support those efforts.”
As an initiative to popularize causes that help humanity deal with the COVID-19 pandemic, the Brave Ads Grant program welcomes its latest recipients – No Kid Hungry and GetUsPPE.
Each of them will get $10,000 in the form of free ads per month to increase their exposure to all Brave users out there. The statistics show that No Kid Hungry’s ad was seen more than 100,000 times, has 10,000 website clicks with 2,000 people using their website for more than 10 seconds.
Both GetUsPPE and No Kid Hungry have verified their websites as part of the Brave Ads Grant Program to receive BAT tips directly from users. Statistics show that a non-profit organization receives hundreds of USD in BAT tips monthly.
No Kid Hungry is trying to end childhood hunger by working on programs that provide kids with a proper healthy meal. Managing Director, Constituency Development of No Kid Hungry, Diane Clifford, noted:
“We’re grateful to be among the recipients of the Brave Ads Grant. During a time when more people are looking for ways to support kids in need, we’re able to reach audiences in new ways while making the giving process simple for crypto users.”
As for the other Brave Ads Grant recipient, GetUsPPE, the movement, established by emergency physicians on the COVID-19 frontlines, is creating the country’s biggest platform for grassroots Personal Protective Equipment (PPE) donations. The shortage of PPE and other medical supplies became well known and should be addressed.
“We are humbled by the opportunity to use our browser to give back in a meaningful way to the critical workers and those most in need during this pandemic,” shared Brave Software CEO and co-founder, Brendan Eich. “Brave Rewards compensate users for their online attention, and we’re happy to see our users donate those rewards to charitable causes of their choice.”
Another charity initiative is the Basic Attention Tokens (BAT) redemption program by Brave and Rewards-as-a-Service marketplace tech firm TAP Network. As recently the two companies announced, users of the desktop version of Brave will be able to redeem BAT for real-world rewards. GetUsPPE and HashtagLunchbag are some of the charities for which users can redeem BAT.
Lin Dai, co-founder, and CEO of TAP Network, shared his vision:
“We are all in this together. The global loyalty and rewards industry accounts for up to $1 trillion worth of points in circulation. By working together and creating the right technology solution, we can directly support critically needed areas on the frontline of the fight against COVID-19.”