Brave Sees Huge Growth, Surpasses 36 Million Monthly Active Users

  • The browser surpassed 12.5 million daily active users.
  • Its privacy-preserving ad platform saw its revenue increase 14x in the past 18 months.
Basic Attention Token

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The Brave team announced that their eponymous browser has surpassed 36.2 million monthly active users (MAU). In a blog post published on 2 September, the team also said that Brave also has 12.5 million daily active users (DAU).

Users have increasingly been adopting privacy-preserving tools to protect their data while using the web, which has translated into exponential growth in the number of users on Brave. Since August 2020, the browser has nearly doubled its MOU, adding 10.8 million new MOUs since January this year alone. 

Brave has also passed 1.2 million Verified Creators on its platform, with users contributing over 39 million Basic Attention Token (BAT) to publishers and creators on YouTube, Twitter, GitHub, and other platforms. 

The browser’s proprietary ad platform, which allows users to earn BAT by viewing privacy-preserving ads, has seen its revenue increase over 14 times in the past 18 months. Brave Ads campaigns have launched in over 200 countries and have so far registered over 7.5 billion ad confirmation events. 

“The average click-through rate (CTR) for a Brave Ads campaign is 8%, well above the industry average of just 2%, with many brands observing even higher engagement,” the team said in the announcement.

Brave’s growth comes on the heels of several major launches this year, which include a privacy-preserving news reader and privacy-preserving Brave Search

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