Samsung Reveals Smart TV NFT Platform

  • Samsung’s Micro LED, Neo QLED, and The Frame will all come with a new Smart Hub, which will feature an integrated NFT platform.
  • The three TVs will also come with an NFT calibration feature, which will adjust the display settings to the creator’s preset values.


South Korean tech giant Samsung Electronics started 2022 by revealing three TV models that will feature an integrated NFT discovery platform, the company said in a press release on 3 January.

According to the announcement, Samsung’s new line of TVs will come with a new Smart Hub — designed to put “content curation and discovery front and center” — which will feature an “intuitive, integrated platform for discovering, purchasing and trading digital artwork”. The devices that will support the new Smart Hub include the Samsung Micro LED, Neo QLED, and The Frame. The company said in a press release:

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater. In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place.”

While it remains unknown exactly which NFT platform or marketplace will be aggregated in the new feature, Samsung has stated that it is also “minding the details when it comes to viewing NFTS on its 2022 televisions”. In order to make NFTs look “impeccable” on its TVs, Samsung has added an NFT calibration feature which will automatically adjust the display settings to the NFT creator’s preset values.

While Samsung was amongst the first smart phone developers to release a model with a build-in cryptocurrency wallet, it was only recently that it has entered the NFT space. The South Korean conglomerate has invested in several NFT and metaverse projects through its VC arm Samsung Next, which participated in The Sandbox’s $93 million Series B back in November 2021.

Related Coverage
Sports NFT Platform Lympo Hacked for $18M
  • The hacker got away with 165.2 million of the project’s LMT tokens, which fell in price by 92% after the accident.
  • Lympo’s team removed LMT from various liquidity pools shortly after the incident, and is currently working on a plan to remedy the situation.
January 11, 2022, 10:55 AM


Samsung Opens Virtual Store in Decentraland
  • “Samsung 837X” will be a digital version of a real world iconic store located at 837 Washington Street in New York City.
  • It will be available on Decentraland only for a limited time, but Samsung will continue to look for platforms on which to launch a similar store.
Samsung Adds Support For Decentraland
  • Decentraland has become the biggest blockchain-based game on Samsung.
  • Users of the VR platform can now safely store and trade their non-fungible tokens on Samsung’s blockchain.