Fast-food sandwich chain Quiznos has partnered with Bakkt to enable its customer to pay with Bitcoin in certain locations in Denver, Bakkt said in a press release on 3 August.
According to the announcement, the pilot program will begin sometime in mid-August, with BTC payments being accepted at selected Quiznos locations across the Denver market, including the high-traffic Denver airport. BTC payments will be accepted through Bakkt’s app, as the firm was selected as the crypto payments partner of Quiznos. The chief revenue officer of Bakkt, Sheela Zemlin, said in a statement:
“Through this partnership, we are introducing unique experiences to Quiznos customers by enabling them to take advantage of new ways to interact with digital assets and bringing bitcoin utility to the mainstream consumer market.”
Zemlin further stated that based on the outcome of this test, Quiznos is ready to expand the partnership to additional restaurant locations across the country. Under the current tests, customers that pay with Bitcoin for their meal at participating establishments will receive $15 in Bitcoin as a reward.
The blog post also explained that thanks to Bakkt, Quiznos was able to accept Bitcoin payments from its customers while still benefiting from a cash-settled experience. In other words, while the fast-food chain will accept BTC payments through the Bakkt app, the transaction the Quiznos will be settled in fiat.