UK-based subscription platform OnlyFans is joining the non-fungible token (NFT) craze by enabling users to post verified NFTs as their profile pictures, Reuters reported on 10 February.
According to the publication, the platform — known for its adult content — will only support NFTs minted on the Ethereum blockchain, which will receive an Ethereum icon when used as profile pictures to mark them as authentic. OnlyFans noted that the NFT feature was introduced back in December, when Amrapali “Ami” Gan took over as the company’s CEO. She said in a statement:
“Our mission is to empower creators to own their full potential. This feature is the first step in exploring the role that NFTs can play on our platform.”
Launched in 2016, OnlyFans quickly became an alternative way for content creators to make money. The service experienced an incredible growth in popularity during the pandemic, as it allowed creators to sell their content directly to their subscribers, around the same time NFTs started emerging.
OnlyFans is following in the steps of other social media companies that have seen the potential of NFTs, and are introducing NFT profile pictures. Last month it was reported that Meta was already working on an NFT integration for Facebook and Instagram, while YouTube was considering the same move. Twitter has already rolled out an NFT profile picture feature to its TwitterBlue iOS users, while Reddit has reportedly started early stage testing of the same feature.