Spotify is Testing New “Token-Enabled Playlist” Feature
- Music streaming giant Spotify has launched a new “token-enabled playlist” pilot, which gives holders of specific NFTs access to exclusive content on its platform.
- Participating in the pilot are NFT platforms Overlord, Fluf, Moonbirds, and Kingship, though only Android users in the U.S., U.K., Germany, Australia, and New Zealand will have access to it.
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Popular music streaming platform Spotify is rolling out a new feature that will allow users who hold certain non-fungible tokens (NFTs) to access exclusive content.
Web3 gaming ecosystem Overlord revealed on 22 February that it was selected to participate in a new three-month long Spotify NFT pilot called the “token-enabled playlist”, with Spotify confirming the partnership in a later tweet. The company noted that holders of its lizard-themed Creepz NFTs can now connect their wallets to Spotify and access a community-curated “Invasion” playlist.
The pilot, however, is currently limited to only Android users, and available in the United States, United Kingdom, Germany, Australia, and New Zealand. Other participants in the “token-enabled playlist” trial include NFT projects Fluf, Moonbirds, and Kingship, though only the last one made an announcement. To unlock the unique track list from Kingship — which includes hits by Queen, Missy Eliott, Snoop Dogg, and Led Zeppelin — users will have to posses a Kingship Key Card NFT.
The “token-enabled playlist” feature has the potential to provide a new revenue stream for Spotify, and also give artists more control over their content. This is not the first time Spotify has experimented with NFT technology though. Back in May 2022, the platform began experimenting with NFT integrations on a select grop of artists’ profiles — including Steve Aoki, The Wombats, and more — who were allowed to promote NFT collections to their fans.
- Meta will soon offer NFT creators an “end-to-end toolkit” that will enable them to mint and sell their digital collectibles directly on Instagram.
- The company will add support for the Solana blockchain and Phantom wallet, and further expand its supported blockchains with the addition of Solana.
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- The 2.9 billion active monthly users of Facebook are now able to post their digital collectibles and NFTs on their Facebook accounts.
- The feature was first available to a limited number of Instagram users, but was later expanded across 100 countries, with support for Ethereum, Polygon, and Flow blockchains.
- Mark Zuckerberg revealed that Instagram will be the first app under Meta’s control to start NFT tests, and that Facebook could soon see a similar functionality.
- Meta’s CEO also noted that the company was working on augmented reality NFTs, which will allow users to place their digital art into physical spaces.