Popular music streaming platform Spotify is rolling out a new feature that will allow users who hold certain non-fungible tokens (NFTs) to access exclusive content.
Web3 gaming ecosystem Overlord revealed on 22 February that it was selected to participate in a new three-month long Spotify NFT pilot called the “token-enabled playlist”, with Spotify confirming the partnership in a later tweet. The company noted that holders of its lizard-themed Creepz NFTs can now connect their wallets to Spotify and access a community-curated “Invasion” playlist.
The pilot, however, is currently limited to only Android users, and available in the United States, United Kingdom, Germany, Australia, and New Zealand. Other participants in the “token-enabled playlist” trial include NFT projects Fluf, Moonbirds, and Kingship, though only the last one made an announcement. To unlock the unique track list from Kingship — which includes hits by Queen, Missy Eliott, Snoop Dogg, and Led Zeppelin — users will have to posses a Kingship Key Card NFT.
The “token-enabled playlist” feature has the potential to provide a new revenue stream for Spotify, and also give artists more control over their content. This is not the first time Spotify has experimented with NFT technology though. Back in May 2022, the platform began experimenting with NFT integrations on a select grop of artists’ profiles — including Steve Aoki, The Wombats, and more — who were allowed to promote NFT collections to their fans.