Lancashire Cricket Club to Issue Season Tickets Using Blockchain, UEFA Experimenting
- Lancashire County Cricket Club partnered with TIXnGO to use their blockchain-based ticketing solution this season.
- UEFE is also experimenting with blockchain-based ticketing solution, having successfully run a trial in 2018.
Lancashire County Cricket Club stadium. BDP
According to a 24 January report by TheTicketingBusiness, the Lancashire Cricket Club will use TIXnGO’s blockchain solution to issue traceable, unique and close-to-impossible-to-counterfeit tickets.
TIXnGO have reportedly successfully tested the platform during the 2019 season, after 18 months of development, the report states.
Lancashire head of ticketing and digital systems, John Nuttal, stated that this is one of the first examples of blockchain-based ticketing solutions being deployed, in production, by a sporting organization.
David Hornby, who is U.K. managing director of SecuTix, a sister company of TIXnGO, commented on the topic of blockchain being applied to solve current ticketing problems:ng
“Blockchain technology addresses many of the ticketing issues that both sports organisations and fans alike face. It easily plugs into Lancashire’s existing ticketing system to give fans a better and more secure digital mobile tickets experience.”
While on the topic, the Union of European Football (UEFA) announced back in August 2018, that it had successfully run a trial of a blockchain-based ticketing app to distribute 100% of the match tickets for the Super Cup match between Real Madrid and Atlético de Madrid in Tallinn, Estonia. The organization ended the announcement, stating that they will continue developing the system with the goal of using it at future events.
- Ticketmaster has partnered with Dapper Labs, enabling its event organizers to mint NFT tickets on the Flow blockchain before, during, and after live events.
- The tickets company had quietly rolled out a pilot NFT test program over the past six months, and has already minted over 5 million NFTs on Flow.
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- The investment gives Sorare a new valuation of $4.3 billion.
- The company will use the funding to expand to new sports and increase its offering.
- Fans of LaLiga will now be able to get their hands on NFTs representing players from the top 20 clubs in Spain.
- This will create new revenue streams for the league, and enable fans to play in Sorare’s fantasy tournaments.