Gucci to Accept Crypto Payments in Select U.S. Stores

  • The crypto payment feature will be rolled-out in five Gucci stores, located in New York, Los Angeles, Miami, Atlanta, and Las Vegas, by the end of the month.
  • Gucci plans to accept 12 cryptocurrencies, namely BTC, ETH, wBTC, LTC, SHIB, DOGE, and five dollar-backed stablecoins.


Italian luxury brand Gucci will soon allow its customers to make payments using cryptocurrency in select stores across the United States, Vogue Business reported on 4 May.

According to the publication, the high-end fashion label is planning to roll out the crypto payment feature by the end of the month in five of its flagship stores in the U.S., namely those in New York, Los Angeles, Miami, Atlanta, and Las Vegas. Gucci will accept 12 different crypto assets, including Bitcoin, Ethereum, Wrapped Bitcoin, Litecoin, Shiba Inu, Dogecoin, and five different stablecoins tied to the U.S. dollar. The president and CEO of Gucci, Marco Bizzarri, said in a statement:

“Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers. Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them.”

Although the crypto payment feature will be available in only five stores at the start, Gucci plans to extend this service to all of its 111 stores in North America. According to Vogue, Gucci employees have already started taking training and education classes on cryptocurrency, non-fungible tokens (NFTs), and Web3 in general. Once a customer has decided to pay with crypto, they will receive an email containing a QR code enabling them to pay via their digital wallet.

This is not Gucci’s first foray into the crypto world though, with the luxury brand having released two NFT collection this year alone, the “SUPERGUCCI” collection in February and the “Gucci Grail” collection in March. The first-ever NFT the brand produced was a four-minute film called “Aria“, which was inspired from its Aria clothing collection. The luxury brand has also purchased land in The Sandbox game in February, which it means to develop into a virtual retail experience.

Related Coverage
Musk Hints at Crypto Payments on Twitter
  • During a Twitter virtual all hands on deck meeting, billionaire Elon Musk said “it would make sense to integrate payments into Twitter”, including crypto.
  • The CEO of Tesla and SpaceX also noted that his goal for Twitter was to “maximize the usefulness of the service”, and that enabling convenient payments was one way to do it.
June 17, 2022, 11:53 AM
Tesla CEO Elon Musk in California City

Tesla CEO Elon Musk in California City, California, USA on 14 December 2020. Shutterstock

United Kingdoms to Become Global Crypto Hub
  • The UK government said the first step to becoming a global crypto hub is to recognise stablecois as a valid for of payment.
  • A new “Cryptoasset Engagement Group” will also be created, alongside a financial market infrastructure sandbox for DLT experimentation.
Thailand SEC Bans Use of Crypto as Means of Payment
  • The decision came only two months after Thailand’s central bank, SEC, and Ministry of Finance revealed their plans to regulate crypto payments.
  • The SEC also published a proposal on Wednesday, that could force crypto businesses to submit monthly reports on their service quality and system capacity utilization.