The French crypto asset financing platform which allows users to manage token sales, investment, and trading, has announced the first sustainable alternative to ICOs and STOs by the name of Believers Reward Offering (BRO). BRO will aid small and mid-size enterprises during these hard economic times and initiate new financing opportunities.
As a new crowdlending investment system, BRO will grant businesses the possibility to finance their operations and growth by borrowing crypto assets (stablecoins) from investors from all around the world. What is different about BRO in comparison to its precursors is that it is a crowdlending protocol, which uses smart contract features and stablecoins.
Remy André Ozcan and Christophe André Ozcan, founders of Tozex, stress on the significance of the new fundraising method. Currently, during one of the harshest economic crises of the 21st century, the market is trying its best to survive and BRO is believed to be able to help many businesses in need.
If we try to contrast BRO to the popular ICO model, the former uses a crowdlending system, which Tozex claims is 100% transparent. According to Tozex, that way the enactment of an agreement between the investor and the borrower is also 100% guaranteed. Nowadays, when everybody is far more careful and thinks twice before every investment, this might be the key to business development.
Remy André Ozcan, who is also the president of the French Federation of Blockchain Professionals (FFPB), noted:
“We expect that ITO will get out of its historic cradle as a fundraising method dedicated to blockchain startups only. Considering its characteristics (quick start, massive funds, no capital dilution, liquidity), this new powerful way to raise funds cannot be limited to startups in the future.”
BRO will also allow non-crypto businesses to tokenize their assets and come across an innovative way of funding. It is expected that BRO will let users cut down pump-and-dump practices, support growth by granting equal treatment of all contributors, and limit volatility.
Tozex will still allow users to choose among the ICO and STO fundraising methods. The BRO campaign is currently in its pre-investment stage and will launch officially on June 22, 2020.