Facebook’s Diem Expected to Launch Stablecoin Pilot in 2021

  • While there was no confirmed date for the launch of the pilot, sources have said it will involve a single stablecoin tied to the U.S. dollar.
  • The pilot is expected to be a small-scale one, mainly focusing on payments between individual consumers.
David Marcus, co-founder of Diem

David Marcus, co-founder of Diem, during the Digital Life Design (DLD) Conference at the HVB Forum on January 19, 2015 in Munich, Germany. Digital Life Design (DLD) Conference

Facebook and its crypto partners are expected to conduct a small-scale pilot using the Diem stablecoin sometime in 2021, CNBC reported on 20 April.

Citing a “person familiar with the matter”, the publication said the Diem project, formerly known as Libra, had intentions to launch a pilot with a single stablecoin pegged to the U.S. dollar. The source further said the pilot was expected to be a small-scale one, with tests largely focusing on payments between individual consumers, though it could also include the option for users to buy goods and services. While there was no confirmed date for the launch of the pilot, it is expected to happen sometime in 2021. Diem’s chief economist, Christian Catalini, told CNBC last month that:

“A big step of our dialogue with regulators has been a phased approach to launch. We are going to be phasing in different functionalities and use cases, applications in different areas.”

Rumors that Diem was going to first launch a single stablecoin tied to the dollar emerged back in November 2020, when the Financial Times cited “three people involved in the initiative”, who said the project was aiming for an early Q1 2021 launch. While the Diem Association is yet to make a formal statement, it is currently in talks with the Swiss Financial Market Supervisory Authority (FINMA) to acquire a payment license.

In February the Diem Association partnered with Fireblocks and First Digital Assets, who agreed to provide a secure wallet and infrastructure for financial institutions to connect to the Diem network.

Originally unveiled in June 2019, the Libra project had the goal of launching a single stablecoin tied to a basket of different fiat currencies, and usable through Facebook’s Messenger and WhatsApp. The project quickly attracted the attention of global regulators, which resulted in the association loosing valuable members — such as Visa, Mastercard, PayPal, eBay, and others — who wanted to avoid any negative relations with the watchdogs.

The project received such a strong regulatory backlash, it was forced to scale-down its ambitions of a single stablecoin and focus on developing a number of stablecoins pegged to different national currencies. The project went as far as to re-brand itself to Diem in hopes to ease its regulatory approval process.

Discussion
Related Coverage
Meta Expands NFT Integration to Facebook
  • The 2.9 billion active monthly users of Facebook are now able to post their digital collectibles and NFTs on their Facebook accounts.
  • The feature was first available to a limited number of Instagram users, but was later expanded across 100 countries, with support for Ethereum, Polygon, and Flow blockchains.
August 29, 2022, 6:50 PM
Facebook CEO Mark Zuckerberg

Meta CEO Mark Zuckerberg delivers the F8 2018 Keynote speech. Anthony Quintano/Wikimedia Commons

Meta to Start NFT Tests on Instagram This Week
  • Mark Zuckerberg revealed that Instagram will be the first app under Meta’s control to start NFT tests, and that Facebook could soon see a similar functionality.
  • Meta’s CEO also noted that the company was working on augmented reality NFTs, which will allow users to place their digital art into physical spaces.
Diem Confirms It’s Shutting Down, Sells Assets to Silvergate
  • Previously known as Libra, Meta’s Diem project has finally given up the fight with regulators, which has existed since it was founded in 2019.
  • Silvergate will be acquiring Diem’s intellectual property for $182 million, and then use it to launch a “next-generation global payment system”.