Brave’s Basic Attention Token (BAT) has become only the 6th crypto asset to be listed on the Winklevoss-backed digital asset exchange Gemini – the others being Bitcoin, Ethereum, Bitcoin Cash, Litecoin, and Zcash.
On April 24 at precisely 9:30 AM ET, deposits for BAT opened on the exchange, with trading set to follow “soon thereafter”. Trading pairs for the new listing will include:
These pairs will be available on Gemini’s continuous order book as well as the exchange’s automated block trading system.
Basic Attention Token was one of the first and most successful ICO-backed projects, as it gave birth to the Brave Browser, where the token serves as the digital asset exchanged between advertisers and publishers.
BAT is one of the most popular crypto assets in the world, currently sitting at the number 33 spot on CoinMarketCap. Its success has been largely driven by the unique advertising model enacted by Brave Browser, replacing convoluted current models with one that has a clear focus on rewarding attention.
Naturally, publishers are rewarded with BAT for their advertising efforts, however, the unique part of the model is that users are also paid for their viewing of ads, of course also in BAT.
What’s probably the most important feature of the browser lies in its customization settings and the fact that it provides full control over the ads viewed to the user. If you don’t want to view any ads at all and not earn BAT for your attention, you can simply turn off ads from the browser settings and you are good to go. And don’t worry about any other ads as Brave comes with a built-in ad blocker that will, by default, get rid of all those annoying popups and flashy banners.