Nestle and Carrefour to Track Baby Milk With IBM’s Platform

  • In order to boost consumer confidence in their infant milk formula, the two companies will use IBM’s Food Trust blockchain platform.
  • Customers can access a range of data on the product’s origins and movement by scanning a QR code.
Young boy drinking milk

Young boy drinking milk. Freepik

Swiss food giant Nestle and French retailer Carrefour once again will use IBM’s Food Trust blockchain platform, this time to track the supply chain of baby milk products, the companies said in a press release on 14 November.

According to the announcement, the two firms plan to use the platform in order to boost consumer confidence in their GUIGOZ® Bio 2 and 3 infant milk, produced by Laboratoires Guigoz.

The partnership aims to improve the supply chain, by providing data on the products origins and movement, and improve transparency on product checks “from diary to shelf”.

The press release further stated that customers can access a range of information regarding the product by simply scanning a QR code on the packaging.

Carrefour stated in the announcement:

“Blockchain technology enhances transparency and advances the food transition for extremely high-quality products, which parents expect for infant nutrition. For Nestle and Laboratoires Guigoz, this innovative blockchain technology creates a new benchmark for transparency and the high standards of care required to ensure the quality of their products.”

This is not the first time that Nestle and Carrefour have used IBM’s Food Trust blockchain platform. Back in April, the companies partnered up in order to track the supply chain of a well known brand of instant mashed potatoes, Mousline.

In March, the French retail giant also unveiled a blockchain-powered product, Carrefour Quality Line (CQL) micro-filtered full-fat milk, which was designed to guarantee consumers a complete product traceability across the entire supply chain.

This June Reuters reported that Carrefour has seen an increase in sales after it implemented its blockchain-based system, which tracked the supply chains of a range of different products including meat, milk and fruit.

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November 11, 2020, 6:02 PM
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Close up of IBM sign at their headquarters located in Silicon Valley in Foster City, California, USA on February 19, 2020. Shutterstock

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