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Rewards-based music app Geojam is finally entering the blockchain and cryptocurrency industry through Constellation Network‘s technology, Constellation said in a press release shared with The Chain Bulletin on 16 September.
According to the announcement, the music app — which is backed by world-famous star Mariah Carey — is the latest project to be incubated by Constellation, and integrate with the company’s Hypergraph Transfer Protocol (HGTP). Through this partnership, Geojam will be able to create its own platform token, called JAM, which will later be launched on the Lattice Exchange’s Launchpad, which is part of the Constellation ecosystem. Sarah Figueroa, co-founder and CEO of Geojam, said in a statement:
“Creating unique and impactful engagement between music artists and fans is what we do best. With $JAM, this is taken to a whole new level, as fans can now play a direct role in the trajectory of their favorite artists, while artists can leverage unique monetization and gamification strategies that are only possible with this token-economic model.”
Officially launched in 2020, Geojam is an Apple iOS application that aims to generate “meaningful, passion-driven fan engagement” through its “two-way value exchange” system. Currently, the app awards fans with Jam Points the more they engage with artists on its platform, that can be exchanged for merchandise, “one-in-a-lifetime” experiences, and exclusive digital goods. Once the JAM token has been created, it will be merged with the existing Jam Points system.
Geojam follows in the footsteps of Alkimi Exchange, which was listed on the Lattice Exchange Launchpad back in August, and was able to gather around $10 million, a 100x of their original funding goal. Once Geojam is launched on Lattice, potential backers will need to stake their LTX tokens — the native currency of the exchange — in order to receive financial allocation in the project.