In a press release published on 27 July, Mastercard announced the launch of a new Start Path global startup engagement program dedicated to supporting growing crypto and blockchain companies. Since 2014, more than 250 companies have participated in the program, which has recently been extended to include blockchain and crypto startups.
The newest edition of the program has onboarded seven startups, including GK8, Domain Money, Mintable, SupraOracles, STACS, Taurus, and Uphold. Mastercard said it will work with the companies to accelerate innovation around digital asset technology and make it safer for retail customers and institutions.
All of the companies participating in the Start Path program will address various pain points identified in the industry, including asset tokenization, data accuracy, digital security, and connections between the traditional and digital economies.
“As a leading technology player, we believe we can play a key role in digital assets, helping to shape the industry and provide consumer protection and security,” said Jess Turner, the Executive Vice President of New Digital Infrastructure and Fintech at Mastercard. “Part of our role is to forge the future of cryptocurrency, and we’re doing that by bridging mainstream financial principles with digital assets innovations.”