Fnatic team at IEM 2014
Fnatic at Intel Extreme Masters 2014 (IEM) - Electronic Sports World Cup on March 16, 2014 in Katowice, Poland. Adam Ziaja/Shutterstock

Crypto.com announced it has become the inaugural Global Cryptocurrency Partner for Fnatic, a London-based esports performance brand. According to the company’s blog post, the multi-year deal is worth over $15 million and represents Crypto.com’s first foray into esports.

As part of the deal, Crypto.com’s logo will be featured on the collarbone of Fnatic team jerseys in all future competitions. The esports brand will also offer rewards and unique experiences to Crypto.com users purchasing Fnatic goods and merchandise. The two companies will also work together to launch new digital products, which will include exclusive Fnatic NFTs.

“Fnatic boasts one of the most connected, involved, and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs,” said Sam Mathews, the CEO of Fnatic. “As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier, and future-proof cryptocurrency decisions.”

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Fnatic said it will also dedicate resources to education, offering its users lessons on financial literacy and cryptocurrencies. The effort is set to help esports fans further understand the new asset class and future-proof their decisions, the company said in the blog. 

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