Fnatic and Crypto.com Enter Multi-Year Partnership
- The two will work together to launch new digital products, which will include exclusive Fnatic NFTs.
- As part of the partnership, all Fnatic jerseys will feature Crypto.com’s logo.
Fnatic at Intel Extreme Masters 2014 (IEM) – Electronic Sports World Cup on March 16, 2014 in Katowice, Poland. Adam Ziaja/Shutterstock
Crypto.com announced it has become the inaugural Global Cryptocurrency Partner for Fnatic, a London-based esports performance brand. According to the company’s blog post, the multi-year deal is worth over $15 million and represents Crypto.com’s first foray into esports.
As part of the deal, Crypto.com’s logo will be featured on the collarbone of Fnatic team jerseys in all future competitions. The esports brand will also offer rewards and unique experiences to Crypto.com users purchasing Fnatic goods and merchandise. The two companies will also work together to launch new digital products, which will include exclusive Fnatic NFTs.
“Fnatic boasts one of the most connected, involved, and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs,” said Sam Mathews, the CEO of Fnatic. “As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier, and future-proof cryptocurrency decisions.”
Fnatic said it will also dedicate resources to education, offering its users lessons on financial literacy and cryptocurrencies. The effort is set to help esports fans further understand the new asset class and future-proof their decisions, the company said in the blog.
- Crypto.com has once again expanded its regulatory achievements with the acquisition of a major payment institution license for digital payment token services in Singapore.
- The license, for which the company received an in-principle approval last June, enables the exchange to provide a greater range of payment services in Singapore.
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- Crypto.com CEO Kris Marszalek addressed customer concerns during a live AMA session today, claiming that the exchange had a strong balance sheet.
- He also clarified that Crypto.com had sent $1 billion in stablecoins to FTX over a the past year to fulfill order liquidity, and that it had only $10 million exposure to FTX when it fell.
- Part of the investment will support the establishment of a new Crypto.com European headquarters in the capital city of Paris.
- Funds will also be alocated to hire new talent in the region, and advance the exchange’s brand presence in Europe through customer engagement and education.