Fnatic and Crypto.com Enter Multi-Year Partnership

  • The two will work together to launch new digital products, which will include exclusive Fnatic NFTs.
  • As part of the partnership, all Fnatic jerseys will feature Crypto.com’s logo.
Fnatic team at IEM 2014

Fnatic at Intel Extreme Masters 2014 (IEM) – Electronic Sports World Cup on March 16, 2014 in Katowice, Poland. Adam Ziaja/Shutterstock

Crypto.com announced it has become the inaugural Global Cryptocurrency Partner for Fnatic, a London-based esports performance brand. According to the company’s blog post, the multi-year deal is worth over $15 million and represents Crypto.com’s first foray into esports.

As part of the deal, Crypto.com’s logo will be featured on the collarbone of Fnatic team jerseys in all future competitions. The esports brand will also offer rewards and unique experiences to Crypto.com users purchasing Fnatic goods and merchandise. The two companies will also work together to launch new digital products, which will include exclusive Fnatic NFTs.

“Fnatic boasts one of the most connected, involved, and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs,” said Sam Mathews, the CEO of Fnatic. “As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier, and future-proof cryptocurrency decisions.”

Fnatic said it will also dedicate resources to education, offering its users lessons on financial literacy and cryptocurrencies. The effort is set to help esports fans further understand the new asset class and future-proof their decisions, the company said in the blog. 

Discussion
Related Coverage
Crypto.com Hits Regulatory Milestone in Korea After Two Acquisitions
  • Crypto.com secured an Electronic Financial Transaction Act registration by acquiring PnLink, and a VASP registration from buying OK-BIT.
  • While it remains unknown if the exchange can offer its full suite of services in the country, the VASP registration allows it to provide crypto exchange and custody services.
August 8, 2022, 11:21 AM
Kris Marszalek, Co-Founder and CEO at Crypto.com

Kris Marszalek, Co-Founder and CEO of Crypto.com, during RISE 2018 conference, Hong Kong, June 2018. Seb Daly/RISE via Sportsfile

Crypto.com Granted In-Principle License in Singapore
  • One of the advantages of receiving a Major Payment Institution license is that it allows companies to provide Digital Payment Token services to customers in Singapore.
  • In order to acquire the license, Crypto.com was obliged to act in accordance with AML and CFT legislations, as well as comply with a number of legal demands.
Bybit, Crypto.com to Open Dubai Offices
  • Crypto.com plans to establish a regional office in Dubai, and also launch a “substantial recruitment drive” in the coming months.
  • After obtaining an in-principle approval to “conduct a full spectrum” of crypto services, Bybit announced plans to move its global headquarters to Dubai.