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The Algorand blockchain has partnered with FIFA, football’s international governing body, becoming its official blockchain partner for the 2022 World Cup, FIFA said in a press release on 2 May.

According to the announcement, Algorand will play the role of a “regional supporter” in North America and Europe for the 2022 World Cup, which will be held in Qatar this November and December. The blockchain will also become the official sponsor of the Women’s World Cup in Australia and New Zealand in 2023. Silvio Micali, founder of Algorand, said in a statement:

“From the beginning, Algorand has focused on building technology that promotes inclusivity, opportunity and transparency for all. This partnership with FIFA, the most globally recognized and distinguished organization in sports, will showcase the potential that the Algorand blockchain has to transform the way we all experience the world’s game.”

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As part of the sponsorship and technical partnership deal Algorand will assist FIFA in further developing its “digital assets strategy”, and also provide the governing body with an “official blockchain-supported wallet solution”. Algorand, on the other hand, will have the opportunity to promote, advertise, and increase its media exposure through FIFA’s World Cup, which back in 2018 was watched by over 3.2 billion people.

Algorand is not the first crypto company to sign a partnership with FIFA, with Crypto.com becoming the official crypto trading platform sponsor for the 2022 World Cup back in March. While crypto trading has been illegal in Qatar since 2018, the exchange noted its branding will appear both inside and outside of stadiums during the event. It will also provide opportunities for its users to attend matches and win official merchandise as part of the partnership.

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