Launches Global Ad Campaign with Matt Damon

  • Entitled “Fortune Favors the Brave”, the ad not only stars Matt Damon, but is also directed by Oscar-winning filmmaker Wally Pfister, and produced by David Fincher.
  • While the cost of the campaign has not been discussed, Bloomberg reported that was ready to spend over $100 million on this initiative.
Matt Damon

Matt Damon attends the ‘The Martian’ premiere during the Toronto International Film Festival at Roy Thomson Hall, Toronto, Canada. September 11, 2015.
BAKOUNINE / Shutterstock

Cryptocurrency exchange has launched a new advertising campaign aimed at boosting the company’s worldwide recognition, the exchange said in a press release published on 28 October.

Called “Fortune Favors the Brave”, the ad stars Hollywood actor Matt Damon, is directed by Oscar-winning filmmaker Wally Pfister, and produced by David Fincher. The exchange plans to have the ad appear on billboards and in television in more than 20 countries around the world, significantly boosting its audience of potential crypto users and investors. The co-founder and CEO of, Kris Marszalek, said in a statement:

“The timing of this campaign coincides with the early stages of mainstream adoption of cryptocurrency, something we’ve been hard at work to advance since our founding five years ago. We’re very excited to introduce our company to a global audience inviting them to our secure platform with a message focused on financial independence and self-determination.”

While did not discuss the ad’s budget, Bloomberg reported the company was ready to spend more than $100 million on the campaign. The ad will also be integrated across’s portfolio of sports partnerships, which include football club Paris Saint-Germain, Formula 1, UFC, NBA’s Philadelphia 76ers, esport team Fnatic, Astom Martin Cognizant F1 Team, and Italy’s Lega Serie A football league.

Less than a week ago, decided to donate $1 million to, a clean water initiative co-founded by Matt Damon and Gary White back in 2009, and will also pursue initiatives to encourage its customers to support the cause. Damon noted that shares his commitment to “empowering people around the globe with the tools needed to take control of their futures”.

Related Coverage Receives Regulatory Approval in U.K.
  • The Singapore-based exchange has been registered as a “cryptoasset business” by the FCA, enabling it to launch a suit of products and services in the country.
  • The company underscored the importance of the U.K. market by citing a BanklessTimes research, which showed the country had experienced a 650% increase in adoption from 2018 to 2021.
August 17, 2022, 1:05 PM

Shutterstock Hits Regulatory Milestone in Korea After Two Acquisitions
  • secured an Electronic Financial Transaction Act registration by acquiring PnLink, and a VASP registration from buying OK-BIT.
  • While it remains unknown if the exchange can offer its full suite of services in the country, the VASP registration allows it to provide crypto exchange and custody services. Granted In-Principle License in Singapore
  • One of the advantages of receiving a Major Payment Institution license is that it allows companies to provide Digital Payment Token services to customers in Singapore.
  • In order to acquire the license, was obliged to act in accordance with AML and CFT legislations, as well as comply with a number of legal demands.