Crypto.com Becomes Premier Sponsor of Italian Football League
- Lega Serie A will feature Crypto.com in all match broadcasts and rebrand their VAR center as the Crypto.com VAR Center.
- The league will also work with Crypto.com to launch new NFT collections and explore other commercial and marketing initiatives to grow its user base.
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Crypto.com and Lega Serie A, Italy’s top professional football league, have announced a multi-year partnership that will see Crypto.com become the league’s premier partner. In a blog post published on 19 August, the company said the partnership will integrate Crypto.com into all match broadcasts. Crypto.com will also act as the presenting partner of Virtual Assistant Referee (VAR) and Goal Line Technology.
Lega Serie A’s VAR Center in Lissone will also be rebranded as the Crypto.com VAR Center. In addition to that, Crypto.com will also present the Lega Serie A Goal of the Month awards.
The partnership is an extension of a sponsorship deal Crypto.com stuck with Lega Serie A during the Coppa Italia event in May this year. The sponsorship deal made Lega Serie A the first sports league in the world to sign a partnership with the platform, which it then used to launch an NFT collection. Crypto.com said that new NFT collections related to Serie A, Coppa Italia, and Supercoppa Italiana will be released as part of the new partnership.
Luigi De Siervo, the CEO of Lega Serie A, said that the partnership with Crypto.com strengthens the brand of the league worldwide. During the next several months, the league will work with Crypto.com to develop a number of new commercial and marketing initiatives to expand its fan base, he noted in the blog post.
- Crypto.com has once again expanded its regulatory achievements with the acquisition of a major payment institution license for digital payment token services in Singapore.
- The license, for which the company received an in-principle approval last June, enables the exchange to provide a greater range of payment services in Singapore.
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- Crypto.com CEO Kris Marszalek addressed customer concerns during a live AMA session today, claiming that the exchange had a strong balance sheet.
- He also clarified that Crypto.com had sent $1 billion in stablecoins to FTX over a the past year to fulfill order liquidity, and that it had only $10 million exposure to FTX when it fell.
- Part of the investment will support the establishment of a new Crypto.com European headquarters in the capital city of Paris.
- Funds will also be alocated to hire new talent in the region, and advance the exchange’s brand presence in Europe through customer engagement and education.