Becomes Premier Sponsor of Italian Football League

  • Lega Serie A will feature in all match broadcasts and rebrand their VAR center as the VAR Center.
  • The league will also work with to launch new NFT collections and explore other commercial and marketing initiatives to grow its user base.
Serie A logo displayed on mobile phone

Shutterstock and Lega Serie A, Italy’s top professional football league, have announced a multi-year partnership that will see become the league’s premier partner. In a blog post published on 19 August, the company said the partnership will integrate into all match broadcasts. will also act as the presenting partner of Virtual Assistant Referee (VAR) and Goal Line Technology.

Lega Serie A’s VAR Center in Lissone will also be rebranded as the VAR Center. In addition to that, will also present the Lega Serie A Goal of the Month awards. 

The partnership is an extension of a sponsorship deal stuck with Lega Serie A during the Coppa Italia event in May this year. The sponsorship deal made Lega Serie A the first sports league in the world to sign a partnership with the platform, which it then used to launch an NFT collection. said that new NFT collections related to Serie A, Coppa Italia, and Supercoppa Italiana will be released as part of the new partnership.

Luigi De Siervo, the CEO of Lega Serie A, said that the partnership with strengthens the brand of the league worldwide. During the next several months, the league will work with to develop a number of new commercial and marketing initiatives to expand its fan base, he noted in the blog post. 

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