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Chinese photo editing app Meitu has become the latest large corporation to diversify its holdings with a $40 million cryptocurrency purchase, the firm said in a press release on Sunday.
According to the announcement, Meitu has purchased 15,000 Ethereum (around $22 million) and 379.1 Bitcoin ($17.9 million) in open market transactions on 5 March. The firm said the acquisition was part of its board-approved plan to invest as much as $100 million of its cash reserves into cryptocurrency. Meitu further revealed it will not only hold crypto as part of its treasury operation, but also as a preparation to enter the blockchain industry in the future. The firm said:
“More importantly, the Board considers this a demonstration to investors and stakeholders that the Group has the vision and determination to embrace technological evolution, and hence preparing its foray into the blockchain industry.”
Meitu has also become the first major corporation to invest in Ethereum — the world’s second biggest cryptocurrency — and is evaluating the possibility of launching Ethereum-based decentralized applications (dApps) and integrating blockchain tech into its overseas business.
Meitu’s crypto investment was most likely inspired by Tesla, which in February announced the purchase of $1.5 billion worth of Bitcoin, and its intention to start accepting crypto as a form of payment for its services. Business intelligence firm MicroStrategy, on the other hand, has continued to invest in BTC — with the firm purchasing an additional $10 million worth of the digital currency on Friday — and currently holds around 91,064 BTC (around $4.5 billion) in its reserves.