On August 4, the Cardano Foundation announced the end of project Renovare, a joint venture with the McCann Dublin agency launched to ensure that the organization was fit-for-purpose in anticipation of the implementation of smart contracts and staking on the blockchain, which was announced earlier on 29 July.
Cardano is a proof-of-stake blockchain that combines pioneering technologies to provide security and sustainability to decentralized applications, systems, and societies. Its blockchain protocol Ouroboros, the company claims, is the first peer-reviewed, verifiably secure, and environmentally sustainable PoS protocol that enables Cardano Network’s decentralization to successfully scale to global requirements without compromising security.
Project Renovare, which means “to renew” in Latin, has prepared Cardano to be a platform for societal and economic change, designed to have a long-lasting impact on the world of enterprise blockchain. With its successful conclusion, Cardano Foundation’s website has now been redesigned to coincide with Cardano’s refresh and herald the arrival of staking and smart contracts.
The Global PR and Communications Director at Cardano Foundation, Bakyt Azimkanov, said:
“Working with McCann Dublin was a mutually beneficial process, and the Cardano Foundation has now successfully completed a full brand reappraisal to reflect the upcoming arrival of smart contracts on the Cardano blockchain. Branding is vital in driving value and attracting corporate adopters to the Cardano ecosystem. We expect our reappraised brand positioning to appeal to the influx of enterprise users seeking innovative blockchain solutions, such as the pharmaceutical industry, financial services, logistics, and retailers.”
The foundation’s identity refresh contributed greatly to solidifying its new focus as a full-service organization, driving an adoption strategy for Cardano through to integration and execution. As earlier this week, the blockchain underwent one of the most significant forks since its establishment. Cardano enthusiasts will now participate in the consensus, attracting more public attention to the platform. The brand redesign is expected to have a big impact on the future success of the foundation, marking the beginning of a new cryptocurrency era, namely “Shelley”, for the Cardano project.