Brave Partners With BitFlyer To Enter Japan’s Crypto Asset Space
- BitFlyer will develop a new crypto asset wallet for Brave browser users.
- The partnership between the companies intends to help promote mainstream cryptocurrency use and alter blockchain regulation in Japan.
Illustration by Freepik
On July 9, Brave, one of the world’s leading next-generation browsers, announced its partnership with bitFlyer. Following the example of Binance, bitFlyer will develop a crypto asset wallet specifically for Brave browser users.
According to the official statement, this new mutual project is said to strengthen their cooperation after the integration of Basic Attention Token to Brave in April. They also mentioned the launch of a joint marketing campaign, aiming to increase the usage of blockchain technology and improve customer convenience.
Brave is a privacy-oriented browser developed by Brave Software Inc. The company’s goal is to introduce a blockchain-based digital advertising platform that will reinvent the whole Web through a system that allows people to freely interact and support each other.
In Japan, empowering both publishers and users of the browser occurs through the usage of crypto-based points called Basic Attention Token Points (BAP), which are different from the standard BAT tokens. They are given as a reward for watching ads and could be donated to the user’s favorite websites, thus giving back to the content creators, and stimulating the growth of online communities.
Currently, the direct use of BAT for trading is not eligible due to Japan’s regulation law. The partnership between the two companies and the introduction of the new feature is said to pave the way for future changes, allowing for more freedom of blockchain technology on the internet.
The introduction of BAP allows users to easily work with cryptocurrency and reveal its potential to the world. After the launch of the advertising campaign, the recognition of crypto will surely rise, especially in Japan. The community is expecting new legal solutions for the conversion of BAT to BAP and its usability in the online space.
BitFlyer failed to mention further details about the newly-formed partnership between the two companies but suggested that more about the project will be revealed at an event held on July 30th in Tokyo.
- The Japanese exchange has adopted new AML measures in order to comply with the Japanese governments implementation of FATF’s Travel Rule.
- Transaction restrictions will be applied to 21 countries that follow the Travel Rule, though transfers to countries not on the list will still be supported.
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- Brave Search is built on top of a completely independent index and will not track users or their searches.
- The search engine has arrived just three months after Brave’s acquisition of the open search engine Tailcat.
- Brave’s support for .crypto domains was enabled through an integration with domain name provider Unstoppable Domains.
- Both Android and desktop Brave users will now have access to more than 30,000 decentralized sites and over 700,000 blockchain domain names.