Binance CEO Changpeng Zhao. CoinDesk

The most hyped up Initial Exchange Offering launchpad of 2019 – that of Binance, has announced its first offering of 2020.

Perhaps unexpectedly, it will be for the native token of an exchange – WazirX. The unlikely departure from the high performance blockchains and DeFi platforms that we are used to seeing on the launchpad has caught many by surprise. However, given Binance’s recent acquisition of the service, which marked its return to the Indian market amidst regulatory uncertainty, the move does make perfect sense.

WazirX’s purchase by the leading cryptocurrency exchange was announced on November 21 last year, at a time when WazirX’s 200,000 app downloads and top 10,000 most visited status in India (as per SimilarWeb) allowed Binance to make its way into one of the most strategically critical markets for cryptocurrency in the world. WazirX’s innovative p2p matching engine had already made it a popular fiat gateway in India, and Binance’s announcement clearly states that they are aiming to replicate the same model in different marketplaces: “After tremendous success in India, WazirX plans to solve the fiat <> cryptocurrency conversion problem globally for many more countries”.

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As for the IEO, the familiar ticket system will still be in place. More specifically, 10,000 winning tickets, each granting the opportunity to purchase $200 worth of the new token (WRX), will be drawn. BNB balances will be recorded for 30 days – from January 4 to February 3 via hourly snapshots, and each individual user can only claim up to 10 tickets. The minimum required amount of BNB for a single ticket will be 50 (averaged over the 30-day period).

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