BBVA bank in San Telmo mall

BBVA’s Swiss subsidiary, which specializes in private banking, is launching a new digital investment account that will let users build portfolios in innovative sectors. Called Next Gen, the account will offer investors a catalog of companies and funds organized into 11 “themes,” including the circular economy, robotics, autonomous vehicles, and cryptocurrencies.

The catalog will emulate the portfolios of major investors such as Warren Buffet and Cathie Wood, enabling clients to invest both in traditional and digital assets. 

Javier Rubio, the Director of Client Solutions at BBVA Switzerland, said the bank wanted to reach a new type of investor with the Next Gen fund. 


“The new account offers a multitude of ideas so that every client can invest in what is of interest to them and in line with their principles, without obstacles or barriers, with one of the most competitive rates in Swiss banking and with all the guarantee and security of BBVA,” he said in the company’s announcement.

In addition to the fund, Next Gen will provide clients with access to a cryptocurrency wallet they can use to store, purchase, and sell Bitcoin. The wallet will be fully integrated with the bank’s mobile app, which tracks Bitcoin holdings alongside other assets, funds, and investments held by its clients. 

Integrating the cryptocurrency wallet into the app will also simplify the process of filing taxes, as it will provide users with a verified account and detailed transaction history. 

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