Kraken Reveals New Website Design
- Featuring contrasting colours representing the dynamic nature of the markets, they have completely left their old bland landing page behind.
- They have also taken the opportunity to throw a subtle jab at competitors such as Poloniex and Bittrex, whose branding is heavily blue-focused.
Today, the major cryptocurrency exchange has surprised visitors with a refreshed look. Featuring contrasting colours representing the dynamic nature of the markets, they have completely left their old bland landing page behind.
They have also taken the opportunity to throw a subtle jab at competitors such as Poloniex and Bittrex, whose branding is heavily blue-focused. In their own words:
“Kraken stands out in a sea of boring blue…The problem is that too many companies and brands use this color. As a result, blue then may as well be a boring beige…This new main color evokes feelings of richness and prestige, which is fitting considering Kraken has handled over $140,000,000,000 in trades and is one of the oldest and most respected crypto exchanges.”
Surprisingly unmentioned, yet noticed by many of the exchange’s users is the performance boost it appears to have seen today. Loading speeds have been a long-term problem for Kraken, driving many traders away. Even previous engine upgrades, while helpful, did not help the exchange reach the levels of snappiness we are familiar with thanks to Binance, Coinbase and Bittrex.
Overall the revamped user experience has been universally liked across the board. As for now, day one of the new brave Kraken appears to be a major success.
- Shortly after filing for bankruptcy on Friday, FTX experienced a hack that saw close to $500 million in tokens leaving the exchange.
- The Bahamas Securities Commission and the Financial Crimes Investigation Branch of the police have launched an investigation into the exchange to check if any criminal misconduct took place in FTX.
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- The Treasury Department’s Office of Foreign Assets Control (OFAC) is reportedly investigating Kraken for possible violations of U.S. sanctions.
- Unnamed sources have said the investigation began in 2019, and that the government agency was close to imposing a fine on the exchange.
- Binance and Kraken have both said they will not freeze the accounts of “innocent users”, unless there is a “legal requirement” to do so.
- Many crypto-related platforms have started actively working to support Ukraine, and will either make donations or provide emergency relief through crypto crowdfunding.